Marketing and communication
I contributed to Fimet’s marketing and communication materials by strengthening brand consistency across channels. This included defining visual direction for LinkedIn and social media, as well as creating campaign visuals and messaging.
I redesigned product brochures for the entire portfolio in collaboration with sales team, developing a modern and cohesive way to present the products. I created the layouts, color systems, and visual structure to ensure each brochure feels consistent with the Fimet brand while still having its own distinct character.
In addition, I produced LinkedIn content and established a clear visual theme for Instagram, which was extended across other marketing materials to maintain a unified and recognizable brand presence.
Brochures
For the product brochures, I worked closely with the sales team to define new business cases and align the content with customer needs. I introduced a lighter, more modern visual style for presenting the products, improving clarity and overall appeal. At the same time, I began to humanize the brand by incorporating more people and real-life touchpoints into the visuals, making the materials feel more approachable and relatable while still maintaining a professional tone.
Open brochures by clicking
Campaings
I contributed to campaign visuals and messaging across different channels, with a focus on social media, exhibitions, and partner collaborations. I created visual materials and adapted messaging to suit different platforms while maintaining brand consistency and clarity.
A key project was a nationwide campaign for German dealers, featured in ZM magazine and developed in collaboration with F1 Dentalsysteme’s marketing team. The campaign extended to social media, with visuals and messaging tailored to the F1 brand. The visual style I created was later also applied to their website as part of a spring campaign.
In addition, I was part of creating an ongoing reference campaign concept for Fimet and Donident, in collaboration with Fimet’s sales team, Donident, and G-Comm. The campaign spans social media and blog content, focusing on building a consistent narrative across channels and connecting product features with real-world use.
Social media & brand consistency
I contributed to strengthening Fimet’s social media presence and overall brand consistency across channels. I created content for LinkedIn and defined a visual direction for Instagram, where the concept was based on using distinct color codes for different types of posts. This system was applied across static content and video/reel formats, creating a clear and recognizable structure.
The same color logic was extended to other marketing materials, supporting a more unified brand identity. This work is part of an ongoing brand and visual update, which is still evolving.
Announcement
Product feature
Co-operation
Feed tests
